In 1979, at the suggestion of the King of Spain,
journalist and adventurer Miguel de la
Quadra-Salcedo set up this program, targeted at
adolescents between 16 and 17 years old. The aim
was to foster cultural exchange between
Spanish-speaking countries, including Brazil and
Since 1993 BBVA has backed this program, which embodies the group's vision to work for a better future for people, as part of its Corporate Responsibility policy.
Ruta BBVA is a journey that combines values-based education, cultural exchange and adventure. Thanks to this initiative, throughout its 28 editions over 9,000 young people from all over the world have had the opportunity to travel and learn more about the human, geographical, social and historical dimensions of other cultures.
Above all through, Ruta BBVA is an experience
that fosters a strong commitment to society,
education, humankind and the environment, so
that the members of the expedition can reflect
upon and contribute to some of the most
important challenges that Humankind faces
Those challenges include social exclusion, major environmental changes and self-promotion of entrepreneurial skills and attitudes.
It is also a training experience in which
participants can enhance their knowledge, as well
as develop a spirit of international cooperation to
create a new value scale more in tune with reality
and which does not only focus on the rich and the
The history of the program has been divided into two clearly defined stages. The first, from 1979 to 1992, involved the expeditions, popularly known as "Aventura 92", with a primary aim: to prepare the celebration of the Fifth Centenary of the Discovery of America.
As the Official Program of the National Commission to Celebrate the Fifth Centenary, the expedition became the only cultural program in Spain targeted at the young people of Ibero-America on both sides of the Atlantic.
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BBVA is a global group with
presence in 30 countries, offering a wide
range of financial and non-financial services
aimed at improving the quality of life of
people and the societies in which it does
business. It is in the leading position in
Spain and Latin America and is growing in the
United States and Asia. With around 7,500
branches, BBVA has 109,000 employees and 50
million customers around the world.
The BBVA Corporate Responsibility policy focuses mainly on culture, the environment, science, community involvement and, especially, education. Under the motto "we work for a better future for people", the bank's model is based on the pillars of principles, innovation and people.
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Since 1990, the expedition has been declared
of "Global Interest" by UNESCO.
Various activities have consequently taken place during the program's recent years. The governments of the countries involved in the expeditions have also declared it of "National Interest" in each country.
The Ruta BBVA program is attached to the Secretariat for State for International Cooperation and Ibero-America belonging to the Spanish Ministry of Foreign Affairs and Cooperation.
It is also backed by the General Secretariat for Ibero-America (SEGIB), and would not have been possible without the close collaboration of different institutions and Spanish and Ibero-American bodies, and without BBVA's sponsorship.
We would like to stress the first-rate support from Canal de Isabel II de Madrid which has backed this program throughout its history, and has allowed the young people of Spain and America to come together on this important educational adventure.
The academic program taught on the expeditions is coordinated by the Complutense University of Madrid in conjunction with different universities in the Ibero-American countries involved in each expedition.
The program of sports activities, coordinated by the National Sports Council, has allowed participants to get involved in different sports disciplines led by Olympic athletes.
The Spanish Royal Mint has partnered up with Ruta BBVA since 1990 to make the commemorative coins that are given to the distinguished guests and institutions who receive the members of the expedition. More than eighty different coins have been minted.
We would also like to mention the company Panama Jack, which since 1989 has collaborated annually with our expedition, and the company Hispasat which gives us support in the field of new technologies.